Our Values
Sleep well, live better.
" It is a promise that we have in our hearts, a professional belief focused on the care and well-being of people who choose a new and virtuous way of resting; the same ones who support our philosophy of sleep ."
Quality that exceeds expectations
Raw materials, technology and Italian design are the components which, when skilfully assembled, come together in the promise of better sleep.
Over time, our broad and flexible vision, which accommodates the changes of the future, has allowed us to go beyond mattress design and move into the construction of the entire bed system. It's a process of iteration that involves the whole system of rest: mattresses, beds, bases, slats, pillows and toppers, all developed to spread the culture of good sleep in people's lives while never abandoning the pillars of wellbeing: uniqueness and quality.
"People's needs are at the centre of every decision and process. We want people to have a superior and comfortable sleep experience; to this we devote our day-to-day work".
Innovation takes shape
Uniqueness and quality: the two concepts that are ever-present in our work.
Unique, high-quality materials, technologies, methods and processes. This across-the-board approach lends itself to comprehensive customisation of the product, from the steel wire of springs to chemical processes, design and tailoring.
"Everything is designed in-house, and this means that even the smallest details are outstanding. Every component is designed to be unique, and manufactured with scrupulous control of the process. We can guarantee what we promise, 100%".
Our research starts with market analysis as we develop superior products; we listen to people's ideas and draw on archetypes, analysing their wellbeing needs and thus designing innovative and technically advanced structures, whose aesthetics and comfort are based on real needs. This combination allows us to make high-level products every time, in line with the ever-changing needs of consumers.
Discover moreMade in Italy
"Made in Italy" is more than just a label: it is historically synonymous with quality, for a number of reasons.
First and foremost, we have worked in this sector for over 60 years, evaluating every aspect of product improvement and manufacturing techniques, allowing us to develop an artisan sensibility that means our production processes use materials selected personally by us, and guarantee high standards of quality and durability.
Second, and equally important, is the passion of our workers, who have been doing the job for years with dedication and attention to detail.
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