Dorelan continues its strong expansion abroad. France confirms itself as one of the countries with the greatest widespread presence of the Italian brand thanks to the retail network.
Dorelan, an Italian brand of premium bed systems, is continuing its strong expansion abroad. France confirms itself as one of the countries with the greatest potential for the brand, thanks to the development of the retail network. In 2023, expansion abroad will be one of the pillars of the 100% made in Italy company's strategy. In fact, in addition to France and other important European capitals, there will be strong development in South Korea, which has become a protagonist in recent months thanks to an important partnership with the local distributor.
Just twenty days into the year, it was inaugurated the new Dorelan Nice Riviera store , the second direct Dorelan brand point of sale in France after the one in Lyon.
This choice is particularly strategic for Dorelan, as it intensifies its retail chain by presenting highly diversified solutions , such as new generation premium mattresses made with cutting-edge materials and technologies , toppers, bed bases, sommiers, beds, headboards, pillows and furnishing accessories. The new store is located in the new ALLIANZ RIVIERA IKEA NICE commercial district of Nice, inaugurated just this month. Nice is therefore for Dorelan a focal point of the French Riviera, since 50 Av. Pierre de Coubertin is the street dedicated to furniture with the presence of the major national and international furniture players, guaranteeing great walkability.
Choosing to purchase in one of the Dorelan stores means having a guarantee also for after-sales . Thanks to the advice and assistance provided by expert sleep consultants, the customer is never alone and, once introduced to the wonderful world of Dorelan, is accompanied in the choice of his bed system through a journey that touches all five senses. The wide choice of products , their extreme quality and the excellence of the sales consultancy are just three of the main reasons why to enter our store in the Dorelan world.
50 Av. Pierre de Coubertin,
06200 Nice, France