The SIA Hospitality Design event, held from 9 to 11 October 2024 at the Rimini Expo Centre, saw significant participation, confirming its role as a key event for the hospitality sector.
The event, now in its 73rd edition , welcomed around 9,850 visitors and more than 220 exhibitors , all committed to showcasing the latest innovations and trends for the hospitality market.
This year, SIA Hospitality Design was accompanied by the TTG Travel Experience and SUN Beach & Outdoor Style trade shows, further expanding the offering for hospitality professionals.
News from the InOut Fair
The main focus of the 2024 edition was on innovation in the sustainable field. Visitors were able to explore cutting-edge solutions , such as eco-sustainable furniture systems and energy management technologies designed to reduce environmental impact.
Dorelan underlined its commitment to the environment, presenting the key points of its sustainability report inside the stand, which reflect the company's attention to welfare and production that respects the environment and resources.
This combination highlighted how Dorelan is responding to new market needs.
"The Colours of the Night": The New Concept of Dorelan Hotel
The SIA Hospitality Design fair proved to be the perfect opportunity to launch “The Colours of the Night”, the new Dorelan Hotel concept dedicated to the world of hotels. This theme took shape through four key words that embody the values of Dorelan, expressed in as many chromatic and conceptual areas.
The P of Personality, in ochre, represents the company's commitment to giving voice to the unique character of each customer , offering tailor-made solutions that reflect their preferences and needs. This approach is a pillar of Dorelan, which is committed to creating products that best adapt to the environments they are intended for.
With the I of Innovation , in blue, Dorelan demonstrates its constant search for new solutions to improve the quality of sleep. The new concept underlines the company's attention to the development of cutting-edge technologies that respond to the emerging needs of the hospitality sector.
The green Q for Quality does not only concern the excellence of Made in Italy , but also the care in selecting raw materials and obtaining certifications that confirm the high standards of performance, ergonomics and hygiene. Each product is designed to guarantee a healthy and safe rest, an essential element for Dorelan Hotel.
Finally, the E of Excellence , ruby red, represents Dorelan's commitment to offering a superior sleep experience. The company aims to make every stay unforgettable, with products that combine reliability, artisan care and luxury details, elevating the very concept of hospitality.
The four colors, finally, brought the enjoyment of the stand to the center, an area in which a dream room was set up, a setup that recalled a dream room, cared for in the details and in the extraordinary tapestries. All this visually represents the four values at first descriptive and rational, now emotional.
With “The Colours of the Night”, Dorelan Hotel has been able to present itself at SIA Hospitality Design as an excellent partner for hotels , capable of interpreting and enhancing the essence of modern hospitality. This concept perfectly reflects Dorelan’s philosophy , which places the guest and their rest experience at the centre, confirming its leadership in the high-end hospitality sector.
Credits
Thanks go to the partners who contributed to making the launch of this new concept unique, Domus , Cangini & Tucci and Besana .