The culture of good sleep is increasingly appreciated in the East. The opening of a Dorelan store in Hong Kong was the first step we took in South East Asia. The second took us to Taiwan, a place where tradition and modernity intertwine with ease and create a perfect scenario in which to open a single-brand store.
The Dorelan store in Taiwan is located inside the AseHome Internation Design Center (Room D1019), the largest furniture center in New Taipei City . The great international design brands are found here, and the public's attention for European and American proposals, in particular for Italian quality, is very high.
"In a country where attention to well-being is increasingly an integral part of local culture, the opening of the Dorelan store in Taiwan represents an important milestone for us ,” says Mario Forcella, the company's Foreign Sales Director. He then continues: “The location, dynamic and stimulating, aims to be the point of reference for the culture of sleeping well, in response to a an increasingly felt issue on a global level such as that of the quality of sleep ".
The Dorelan Store in Taiwan will feature the company's wide range of products, from new generation mattresses to all the elements of the bed system , including accessories and furnishings, up to the collections dedicated to athletes and children. It will be a space of culture, design, beauty , focused on the philosophy of good sleep and good practices for sleeping and living better. An Italian space, designed by Dorelan.
“The launch of the commercial presence in Taiwan represents a new adventure for us and with it the opportunity to export the Dorelan philosophy to a complex market such as the Asian one , strategic for our business and full of opportunities" - states Cristian Bergamaschi, Owner B&T SpA - "It is also proof that our commitment to diffusion of a new concept of well-being with a holistic vision , based on safety, quality and innovation, has achieved truly important results. As well as being an exciting challenge which for us takes on even greater significance if we consider the criticality of the historical moment in which we decided to accept it".
This new stage in the Dorelan journey is a prestigious opportunity to confirm the international interest in what the company has been doing for over fifty years . Who would have thought that the culture of good sleep and the products made in Forlì would also conquer Taiwan, Tokyo and Miami. There is still a long road ahead, from today we travel it with a new certainty in our hearts.
So, good morning Taiwan !